Project gallery

More projects

Campaigns and partnerships outside the five featured case studies. No results are claimed on this page unless approved.

Retail marketing · E-commerce

Promotional Campaigns

Buy 4, Pay 2 across the core range and Spa of the World, run online and in store with one visual system per range.

My role: Designed the offer key visuals

Brand storytelling · Nostalgia

Dewberry Relaunch

A nostalgia concept for a returning classic: cassettes, flip phones, butterflies and VHS texture, adapted from English into an Arabic banner for the Saudi market.

My role: The whole campaign, end to end: concept, key visuals and Arabic adaptation, plus the reel’s script, direction, filming and editing

Sports marketing · Community

Football Fan Engagement

Before the final, followers wrote a message of support for the national team in the comments for a chance to win a gift. One comment per account, winner drawn at random from followers, delivery across the Central, Eastern and Northern Borders regions.

My role: Campaign idea and design of the creative

CSR & community partnerships

ZAHRA Ramadan Partnership

“Walak Ma Sa’ait” (ولك ما سعيت) — “In Ramadan, goodness brings us together.” The Body Shop Saudi Arabia partnered with ZAHRA Association for breast cancer: 2% of sales from eligible Ramadan gift products went to the association. In store, ZAHRA signage sat on every gift display so shoppers knew their purchase contributed, alongside awareness content and gifts for survivors.

My role: Built the partnership end to end: secured and agreed it with the association, managed the relationship, designed the campaign identity, and filmed and produced the video
Patronage: Under the patronage of HRH Princess Haifa Al Faisal; I attended the appreciation event she hosted for leaders of the participating companies
Status: Executed