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05 · Creative & AI production

Creative Campaigns & AI Production

Executed
RoleVaries per piece; listed on each item
FormatsAI CGI-style ads, cinematic AI films, retail video, key visuals
NoteAI-generated CGI-style work, not 3D modeling

The approach

I produce campaign creative in-house, from the first idea to the final cut. Retail films are shot on location; AI work goes from script and prompts to image-to-video generation and edit. Each piece lists the roles I performed.

Work

Care Genie (جني العناية)Original character concept · comic-book AI motion ad · 46s
My role: Concept, character, script, AI image & video production, editing
Shea & Plum Hand BalmNew Christmas collection · CGI-style product ad · 10s
My role: Concept, script, AI image & video production, editing
Saudi National Day campaignAI cinematic film with campaign offer · 45s
My role: Concept, script, AI image & video production, editing
Dewberry relaunchRetro VHS-style reel · 29s
My role: Concept, script, direction, filming, editing
Spa of the World collectionProduct campaign film · 50s
My role: Concept, script, direction
Founding Day campaignIn-store campaign and offers video · 61s
My role: Concept, script, direction
Mother’s Day in RamadanIn-store campaign and offers video · 25s
My role: Concept, script, direction
Spa of the World — Buy 4, Pay 2Offer key visual · designed by me
Buy 4, Pay 2 — greenOffer key visual · designed by me
Buy 4, Pay 2 — redOffer key visual · designed by me
ZAHRA — Walak Ma Sa’aitRamadan CSR key visual · designed by me
Dewberry — It’s backCampaign key visual · designed by me
Dewberry — Arabic bannerArabic adaptation · designed by me
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