The brief
The Body Shop’s global HQ relaunched the Spa of the World range. My job was to make it land in Saudi Arabia: faithful to the global direction, credible to a local customer.
The idea
Show the range where it belongs. Instead of relying on studio product shots alone, we took a model to a real spa inside a hotel and filmed the products in use, in their natural setting.
What I did
Global direction→Saudi localization→Creative strategy→Real spa production→Paid + social
- Adapted the global campaign for the Saudi market and planned the local rollout.
- Concept, script and direction of the product film.
- Location and model coordination for the hotel-spa shoot.
- Social content and paid campaign activation, alongside the Buy 4, Pay 2 offer.
Impact
The relaunch was executed end to end in market. Sales results are confidential and are not published here.
Gallery
My role: Concept, script, direction